Stephanie Clifford, a writer for the New York Times wrote an article this week talking about President Obama and his commitment to his “BlackBerry.” She was attempting to explain how much he could make, endorsement wise, if the “leader of the free world” could accept money for using the product. I could not help but laugh at the attempt by some to create a “tagline” for his endorsement. To set the scene, here are a couple of sentences from the story: “The BlackBerry anecdotes are a huge part of Obama’s brand reputation,” he said. “It positions him as one of us: he’s got friends and family and people to communicate…